Marketing


Marketing Attracts More People

Marketing benefits all business types. If you currently conduct business from a website, over the phone or from a brick and mortar location, I have you covered. If you are launching a new business or want to take your business to the next level, I have you covered. I specialize in getting you in front of your target audience. Fast! Need new customers from a local zip code, nationally or internationally? Done!

I create, implement and manage marketing strategies for customers in all types of business, all with varying goals. Here are a few of those business segments.

Medical – I bring new patients to all areas of the healthcare field. My marketing solutions benefit medical suppliers, hospitals, home health and doctors. Medical Marketing

Real Estate – I find new customers in the areas you serve by increasing the number of places on the search engines where real estate prospects can find you. Real Estate Marketing

Law Firms – I provide marketing counsel to practices of all size. My marketing solutions benefit the sole practitioner and the multi-state firm. Law Firm Marketing

Contractors – I have a toolbox full of professional grade marketing tools specifically designed for your building trade and for each city you serve. Contractor Marketing

Restaurants – I attract customers that can quickly enter your establishment during the times when you need to boost to-go orders, reservations or walk-in customers. Restaurant Marketing

Spas – I increase your client list, increase average revenue per client, and solidify client loyalty by applying my spa marketing strategy. Spa Marketing

Hotels – I increases room nights, retain guest loyalty and provide last minute travelers access to your unbooked rooms. Hotel Marketing

Celebrity – I work with the celebrity, celebrity manager or celebrity management company to deliver confidential, efficient and effective results. Celebrity Marketing

Technology – I provide high tech companies with targeted strategies that connect both engineers and users of technology to your website. Let's launch your campaign today!

Vacation Property – I provide the individual vacation property owner or vacation property management company with strategies that substantially increase your number of nightly rentals.

Local small- and medium-sized businesses (SMB) find my marketing services the source for new business. Contact me now and have more visibility in less than two days.

Marketing News

WSJ: Google will add buy buttons to search results on mobile

Google's getting ready to face Amazon and eBay, according to The Wall Street Journal, and will be adding buy buttons directly to its search results. You'll see those buttons accompanying sponsored results under a "Shop on Google" heading -- they won'...


Google+ launches Collections, a Pinterest-style sharing board

The new Collections tab on Google+ offers a way to organize and share your interests with other people on the network, a la the mother of all cutesy-sharing sites, Pinterest. You're able to create a customized Collection about anything that you like ...


Emojis are Becoming the Dominant Language of Instagram

There's no question emojis have become wildly popular. But on Instagram, the familiar happy faces, hearts and kissing lips are more than just a cute shorthand. They're on their way to becoming the dominant, universal form of communication....


Snapchat hires a top CNN reporter to oversee its news

Snapchat just showed how serious it is about turning its mobile video messaging service into your news hub. The company has hired Peter Hamby, one of CNN's best political reporters, to oversee its news efforts. He'll still contribute to the TV networ...


Google's mobile search prioritizes sites optimized for phones

Google announced in February that it would start highlighting mobile-friendly sites on phone searches -- today, that update is finally here. Now, when you search Google on your phone, you're more likely to see results that are optimized for smaller s...


Where Do China's Consumers Want Info from Brands?

Consumers in China are most interested in getting information about sales and discounts from brands. And according to recent research, they're most likely to want to receive that info in stores.


Digital to Grab More than One-Third of Ad Spending in Canada

In Canada, digital media, and especially mobile, is gaining an increasing share of total ad spending, eMarketer estimates. More than one-third of ad dollars will go toward digital this year, and over one in 10 will go specifically to mobile. While desktop-based ads still account for nearly two-thirds of total digital spending in the country, this will change in 2017, when the majority of digital spending tilts to mobile.


Do Millennials Actually Use Smartphones for Shopping?

Plenty of millennials use smartphones for shopping. Often, they do so with the aim of getting the most for their money as they compare prices, download coupons and so on. Still, reluctance by some to use phones for transacting purchases has limited the role those devices play, according to a new eMarketer report.


Personalized Ads Lift Brand Favorability, Purchase Intent

Today's shoppers demand personalization, and recent research finds that personalized ads boost brand favorability and purchase intent. Location-based ads are the most effective at improving brand favorability, while personalized social media ads have the biggest influence on purchase intent.


Travelers Are Map App-Happy Once on Trips

Map apps present advertisers with a promising channel on which to reach on-the-go smartphone-toting travelers. According to research, smartphone users turn to map apps more than any other travel-related mobile app or function during trips. Other industry sources point to the overall importance of digital maps among internet and mobile users.


UK Adults Spend More Time on Mobile Devices than on PCs

This year, for the first time ever, the amount of time UK adults spend daily with mobile devices will surpass the amount of time spent online via desktop and laptop computers, eMarketer estimates. UK adults will spend an average of 2 hours, 26 minutes each day with mobile devices this year, up 27 minutes from 2014 and 13 minutes above daily PC time.


US Adults Spend 5.5 Hours with Video Content Each Day

Adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, eMarketer estimates. Digital video viewing across devices is driving growth, and time spent with video on PCs, mobile devices and other connected devices including over-the-top and game consoles will rise to an average of 1 hour, 16 minutes each day.


Direct Media Response Rate, CPA and ROI Benchmarks

The Direct Marketing Association (DMA) – in conjunction with Demand Metric – has released its latest “Response Rate Report” [download page], an intriguing study last issued in 2012. The report examines several direct media types, providing performance and cost benchmarks. The results, based on a survey of almost 500 industry respondents, show the consistent strength of email […]


Financial Services Marketers Keep CX Focus on Desktop Sites

Source: Econsultancy / Adobe [download page] Notes: Public desktop websites are a greater priority than smartphone applications or public mobile sites when it comes to providing a consistent customer experience, details a survey of financial services and insurance industry marketers conducted by Econsultancy in association with Adobe. That makes some amount of sense, considering that […]


Q1 2015 Social Logins: Facebook Extends Overall Lead, Back on Top in B2B

Source: Janrain Notes: Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1, according to Janrain. With 45% market share, Facebook remained ahead of its only close competitor, Google (37%), with Twitter (5%) trailing. In the competitive B2B space, Facebook (35%) […]